Expert Marketing Copywriter

228 Corridor Neighbors • 1st June 2021

The Butler County Humane Society Caring for Animals on Their Forever-Home Journey

For over 100 years, the Butler County Humane Society (BCHS) has worked to provide forever homes for unloved, lost, and discarded animals. “We provide a haven to these animals on the journey to their forever home,” Michelle Edinger, Director of Development at BCHS, said. “We’re most proud that for the last 20 years, we have been a no-kill shelter. We don’t dispose of any animals. We keep them here—we will share them with other rescues if we can fulfill a need.”

228 Corridor Neighbors • 1st June 2021

The Thompsons Entrepreneurs, Outdoor Adventurers

Craig, Kristi, Blake (23 years old), and Grant (18 years old) live in the Heritage Creek community in Mars. They relocated to Pennsylvania from Hartville, Ohio, in 2002. “We moved to Pennsylvania because of my job at the time—I was making sales in the area,” Craig said. “We’re so glad to be here. As a transplant from another state into the Mars community, this area has been a great place to raise a family.”

Forbes • 24th May 2021

How To Sell Yourself Without Being A Sellout

Have you ever been turned off by a brand (or person) over-promoting themselves? If so, you know what it's like for a product (or service) to be pushed on you. Thanks to social media, self-promotion reaches a whole new level—highlight reels of success, generic messaging, and countless sales pitches find their way into your direct messages.

Precision Partners | Strategic Integration Consultants | Institutional Advancement | Higher Education, Healthcare • 5th May 2021

5 Questions to Assess Your Campaign Readiness for Advancement | Precision Partners

At times organizations need to raise substantial funds for a specific purpose apart from annual budgets. Typically, campaigns fund tangible things like an expansion, renovation, or restoration. Capital campaigns are always based on an ambitious vision, or more commonly referred to as Big, Hairy, Audacious Goals (BHAG).

228 Corridor Neighbors • 1st May 2021

The Pawlowiczs Focused Entrepreneurs Who Love Their Community

The Pawlowiczs are family-focused. Joining their father to maintain Pawlowicz Dentistry, John and Jason Pawlowicz enjoy getting to see each other every day. “The family business is great because you’re working with your family, providing a living for your family—but also all the staff and their families,” Jason said. “It’s also nice to offer a valuable service for the community—we treat our patients like family.”

Forbes • 22nd April 2021

How To Write An Authentic Personal Brand Story And Make An Impact Now

Businesses have repeatedly developed mission statements and brand stories, offering potential customers or partners an explanation of why they exist. These manifestos affirm an organization's core beliefs and values—solidifying its long-term vision and mission.

228 Corridor Neighbors • 1st April 2021

The Stories Artistic and Adventurous

The Storeys, including Jim, Ana, Sami (18 years old), and Lindsay (17 years old), are new to the Pittsburgh area. They moved here from Cooperstown, N.Y., in January 2020. They live in the Enclave at HighPointe community in Mars. "We chose the neighborhood because of it is new construction, and we wanted to scale down," Jim said. "We were in a larger house that was very old, and we were looking for a new place—we love this location. It is convenient for work and not too far to explore Pittsburgh."

Precision Partners | Strategic Integration Consultants | Institutional Advancement | Higher Education, Healthcare • 1st April 2021

5 Best Practices to Ease Your Advancement CRM Online Training | Precision Partners

Advancement is becoming increasingly more challenging. If 2020 has taught us anything, it’s to expect the unexpected. These unprecedented times are fueled by a global health crisis, world-wide financial turmoil, and political unrest. Markets are volatile with many negative societal implications. Many organizations continue to shutter their face-to-face activities and healthcare systems are strained under the pressure of ongoing patient needs.

Forbes • 1st April 2021

Beat A Bad Day With These Simple Steps

Have you ever just felt like your lousy day would never end? Maybe things haven’t gone as you planned, and you feel like your bad luck is relentless. Bad days are never fun. Defining a bad day can look very different—anything can trigger bad days, whether it's a significant event or even less monumental moments like misplacing your keys or stubbing your toe.

Precision Partners | Strategic Integration Consultants | Institutional Advancement | Higher Education, Healthcare • 11th March 2021

Focus on These Critical Areas If You Are Implementing a New Advancement CRM | Precision Partners

Implementing Constituent Relationship Management (CRM) initiatives can be overwhelming—they require change, disrupt processes and workflows. They force your organization to think about how you manage your existing data and deciding how you’ll move forward with data collection.

ISM - Email • 10th March 2021

[Upcoming Workshop] Establish the Right Course for Your Headship

Preparing for your new Headship can feel overwhelming. You likely want to step onto campus your first day prepared and ready to support your staff—empowering them to shape young minds. So, you dig into the plethora of resources available, but you’re not quite sure what to listen to or how to implement what you find. More content often creates more confusion.

ISM - Email • 9th March 2021

[Upcoming Workshop] Create student coursework that is meaningful, authentic, and relevant.

Are your students on the Advanced Placement (AP) treadmill, running fast through content they barely understand—learning things at a superficial level just to take an exam? Are AP classes and rigorous academics a part of your sales pitch to prospective families? Parents want the best possible education for their children.

ISM - The Source • 7th March 2021

10 Tips for Handling Negative Online Comments About Your School

Negative comments will happen—it's collateral damage resulting from today's digital culture. When they occur online, they can often feel petty, unfair, or even cruel. They might be written by a frustrated parent, unhappy student, or even someone who has never interacted with your school. The truth is, negative comments (and reviews) happen and can definitely damage your online reputation.

Precision Partners | Strategic Integration Consultants | Institutional Advancement | Higher Education, Healthcare • 25th February 2021

How to Develop Your Business Intelligence Team in 5 Steps | Precision Partners

Implementing Business Intelligence (BI)—performance-based data, often acquired through software—enables organizations to access constant reporting, meet reporting requirements faster and easier, and foster a broader culture of accountability and data-driven decision-making.

Forbes • 21st February 2021

Leadership When You Have Imposter Syndrome

Good leadership requires the ability to communicate, motivate, and delegate—sometimes simultaneously requiring you to forge ahead without all the answers. One of the main barriers that prevent leaders from excelling isn't necessarily missing a skillset or character flaw. It's because they lack self-confidence and feel like an imposter.

Forbes • 21st February 2021

How To Form Good Habits That Will Last

The new year always inspires the formation of new habits and resolutions. Often, those good habits don't always stick. Studies show that approximately 80 percent of people give up or fail within the first 30 days of setting resolutions. You don't have to be another statistic. Instead, here's how to form good habits that will last. Developing good habits is only useful if you also know (and understand) what is likely to deter them.

ISM - Email • 17th February 2021

[Upcoming Workshop] Back By Popular Demand: Student-Centered Scheduling Design

Due to overwhelming interest in our Student-Centered Scheduling Design workshop, we've added an additional date! You read that right... We're hosting another session of Student-Centered Scheduling Design on March 1 – 5, 2021. Revamping your school schedule amid a pandemic might feel overwhelming, but now is the perfect time to consider what your students will need in the future. Here's why.

ISM - Email • 12th February 2021

[Upcoming Workshop] How to Hire the Right Employees

Stop wasting time hiring the wrong people. Design a plan to recruit the right employee for each position and gain the confidence to work strategically in the future. If you're ready to create an action plan to improve your hiring strategies, join us February 17th-18th for our workshop, School Hiring Mastery: How to Create and Implement a Mission-Driven Hiring Plan.

NexTier Bank • 9th February 2021

How to Balance a Checkbook

Balancing your checkbook might seem like an unnecessary step given the access to online banking. It can still be a valuable experience, especially if you write checks or need to account for transactions that haven’t cleared, like a monthly subscription service. Balancing your checkbook helps you catch fraudulent activity faster, budget automatic transactions, and avoid bouncing checks.

Press Release Writing • 1st February 2021

Unleash Your Inner Techie with New DIY Website How-To Book

The Female Entrepreneur's Guide is a no-nonsense, how-to guide that kicks overwhelm to the curb—making it easy to create your website in a weekend. Unleash your inner techie and discover tips and tricks showing you how to design a website that attracts, converts, and grows your business—with easy-to-follow guidance from a pro designer.